Why We Rebranded

“Progress is impossible without change, and those who cannot change their minds cannot change anything” – George Bernard Shaw

Have you noticed some changes in our appearance and digital space? We’re happy to announce that our re-branding is now fully in place!

Why the brand refresh? We needed a name and brand identity that represented our goals, our company and our services. Over the last few years, we’ve taken our abilities and our client relationships to new heights, and we wanted to represent our work – and ourselves – in a more impactful way. This new brand was developed over 10 months with the invaluable guidance and knowledge from Tony Frawley and his team in 2020BMV, our employees and our trusted network across the value chain who participated in comprehensive interviews.

Cube Printing old logo

Out with the old.

After much deliberation our new look was born. Our new branding has a modern, clean cut, professional and industrial feel. Our new logo instantly communicates what we do; design, print and packaging and is accompanied by our tag line ‘Committed to Exceeding Expectations’. Our new look and message is an excellent reflection of what services we provide and what we can do for our client’s. Before we were limiting ourselves by only incorporating our printing capabilities into our brand, now we clearly portray all three of our key abilities.
In with the new.

In with the new.

The decision to re-brand felt natural and its roll out coincidentally falls the same year we celebrate our 20th year in business. The re-brand was an essential step in ensuring the future growth for the company. We couldn’t be any happier with the end result and are confident our new look will take us to another 20 successful years in business.

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